TAIPEI: Taiwan celebrities turned out in force for the "Believe in Hope, Fight and Smile" live television charity show on Friday, reported Taiwan media.
The show managed to raise NT$778 million (S$33.3 million) for victims of the 9.0 magnitude earthquake and subsequent tsunami that hit Japan on March 11, reported Taiwan media.
Stars like Jerry Yan and A-Mei manned the phones to receive call-in donations from the show's 120 donation hotlines.
Others, such as singers Jam Hsiao and Fei Yu Qing performed their hits and urged viewers to donate over the course of the four-hour show.
Many Taiwan stars led by example and donated as well – singer-director Wang Li-Hom and supermodel Lin Chiling both donated NT$2 million (S$85,000) while soon-to-be married Barbie Hsu gave NT$500,000 (S$21,000).
Some stars also donated personal items for a charity auction.
This is not the first time Taiwan celebrities have come together to help victims of the recent natural disaster in Japan.
Singer Christine Fan, illusionist Liu Qian, actress Ariel Lin and a host of other stars participated in the "Send Love to Japan, 311 Disaster Relief Night" on Thursday which raised NT$115 million (S$4.9 million) for disaster victims.
The massive 9.0 magnitude quake and the deadly tsunami it triggered is Japan's worst natural disaster in nearly a century, leaving 8,450 people dead and another 12,931 missing.
-CNA/ha
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